In an effort to keep my business contacts up to date on the latest developments in the world of small business marketing, I send out a newsletter every month featuring tips, news stories, and updates about my business. This is the online version of the newsletter for May of 2016.
A collaborative study by Infusionsoft (maker of popular CRM software) and Lead Pages (maker of software for landing pages) recently conducted a survey of 1,000 small businesses across America about their use of digital marketing. Some of the eye-opening findings include:
Never before in the history of marketing have advertisers (that’s you) had as many options as they do now for targeting their ads directly to their ideal customer, and no other advertising medium has more targeting options than Facebook. Among the ways you can target ads on Facebook:
Of course this doesn’t even include the dozens of demographic targeting options including gender, race, location, income, marital status, interests, job, behavior, etc. To learn more about how Facebook advertising works, read this comprehensive post on Wordstream.com.
Just in case trying to learn about Facebook advertising makes your head spin, I’ve got a few tips for you about how to more effectively use the oldest marketing tactic in the books: networking. Click here to read my article on the Duct Tape Marketing blog.
Here’s a few other useful or interesting articles you might want to check out: