In my experience, most local small business owners are not thrilled about the fact that social media is part of the modern marketing landscape. Very few are using it effectively, and many of them are wasting more than a little time and money trying to figure it out. In today’s episode, I interview Kristen Robinson from KR Design about how local business owners should be using social media. She shares some very practical tips and real-life examples that will give you some ideas you can implement in your own business.
Kristen also offered podcast listeners her free guide to Facebook advertising, which can be a very cost-effective lead generation tool for certain types of local businesses.
Use the player below to listen to my interview with Kristen.