Category Archives for Online Marketing
Everything You Need to Know About Google Local Services Ads
With Google Local Services Ads now available in most of the country–even in my tiny market of Christiansburg, VA–I thought it was about time I did a podcast episode explaining what these ads are, how they work, and why I think every eligible business needs to participate in the program right away. I highly recommend […]
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How to Find and Work with Good Copywriters
Good copywriting is an important part of marketing, but it is a challenge for many local small business owners. If they themselves aren’t writers, it can sometimes be difficult for them to work effectively with writers to get their message across. Finding good copywriters who have marketing experience and know what questions to ask a […]
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Five Lessons Local Service-Based Businesses Can Learn from the Ecommerce Industry
Running a service-based business is one of the best ideas for a startup, especially if you don’t have the capital that most product-based businesses would heavily require. With a service-based business, all you need is skill and hard work because your main capital in this kind of venture is your time. If you’re going to […]
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Josh Haynam on How to Use Quizzes as a Lead Capture Tool
Pop quiz: What is a one tool that can simultaneously increase conversions, give your prospective customers a positive impression of your brand, extend the reach of your advertising for free, and help you sell your services or products without coming off as salesy? Answer: It’s a quiz! In Episode 216 of my podcast, I talk […]
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Why Link Building Matters in Local SEO
The following is a guest blog post contributed by Ardor SEO, an SEO firm founded by Austrailian entrepreneur Kris Reid. The hair salon that did my hair uses the products from a certain reseller for nearly ten years. Shampoos, hairsprays, lotions, conditioners and colors are so good, that they even got their poster on the […]
Read More »Google Introduces Google Posts for Small Businesses—What You Need to Know
For local small business owners who hate spending time posting content to all the various social media platforms out there and trying to figure out how to best leverage each one (which is pretty much 100% of you), I have some bad news. There is now yet another platform you must pay attention to and […]
Read More »How to Make a Professional Video with a Webcam and USB Microphone
If you own a local business, you probably know that you should be producing video content to help promote your business online. Despite the fact that you know this, you probably aren’t doing it, because you’re intimidated by the thought of trying to make a video that represents your business in a professional manner. You […]
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Another Successful Website Launch
I recently launched a website for another local small business client, ServiceMaster Commercial Cleaning. This was a first for me in that the website was for a locally owned franchise of a national company. This was good in the sense that there were already very detailed and specific branding guidelines in place, which is something […]
Read More »How to Optimize Your Google My Business Page and Become the Top-Rated Provider in Your Area
If you’re one of the many local business owners who is frustrated or confused about what’s going on with your Google My Business page (which used to be your Google+ page, which used to be Google places, which is kinda sorta the same thing as your Google Maps listing but not really…), I feel your […]
Read More »Phone Conversation Analytics from LogMyCalls
Earlier this week, I interviewed McKay Allen from LogMyCalls.com about the unique call tracking and analytics service they offer small business owners. The interview was for an episode of my Small Business Marketing Minute podcast which will be published next week. During the interview, McKay discussed a proprietary software program developed by LogMyCalls that can […]
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