Category Archives for Marketing Best Practices
Gold Star Referral Clubs with Todd Davis
One of the most cost-effective ways for a new business to grow very quickly is networking and referral marketing, and that’s why I am such a big fan of local referral-based networking groups. In the past, I’ve had guests on the podcast from BNI and independent groups. My guest for Episode 219 of the show […]
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Five Lessons Local Service-Based Businesses Can Learn from the Ecommerce Industry
Running a service-based business is one of the best ideas for a startup, especially if you don’t have the capital that most product-based businesses would heavily require. With a service-based business, all you need is skill and hard work because your main capital in this kind of venture is your time. If you’re going to […]
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Josh Haynam on How to Use Quizzes as a Lead Capture Tool
Pop quiz: What is a one tool that can simultaneously increase conversions, give your prospective customers a positive impression of your brand, extend the reach of your advertising for free, and help you sell your services or products without coming off as salesy? Answer: It’s a quiz! In Episode 216 of my podcast, I talk […]
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Stacey Brown Randall Discusses Referral Tactics for Local Business Owners
Most local small business owners know that getting word-of-mouth referrals from their customers is key to growing their business while keeping marketing costs as low as possible. However, very few understand what they need to do to make those referrals more likely to happen. Luckily for them, Stacey Brown Randall has a proven system for […]
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Why Link Building Matters in Local SEO
The following is a guest blog post contributed by Ardor SEO, an SEO firm founded by Austrailian entrepreneur Kris Reid. The hair salon that did my hair uses the products from a certain reseller for nearly ten years. Shampoos, hairsprays, lotions, conditioners and colors are so good, that they even got their poster on the […]
Read More »Google Introduces Google Posts for Small Businesses—What You Need to Know
For local small business owners who hate spending time posting content to all the various social media platforms out there and trying to figure out how to best leverage each one (which is pretty much 100% of you), I have some bad news. There is now yet another platform you must pay attention to and […]
Read More »How to Make a Professional Video with a Webcam and USB Microphone
If you own a local business, you probably know that you should be producing video content to help promote your business online. Despite the fact that you know this, you probably aren’t doing it, because you’re intimidated by the thought of trying to make a video that represents your business in a professional manner. You […]
Read More »SEO Infographic Shows How to Correctly Optimize Your Website
I recently came across a great SEO infographic created by Ted Chong from Ice Cube Marketing that does a great job in explaining the basics of a subject that can be very confusing for local small business owners, and I wanted to share it on my blog to help bust some myths. Search Engine Optimization […]
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Scott Scanlon Discusses How to Curate Content to Grow Your Audience
If you’re a local small business owner that knows content marketing is important but you just don’t have the time to create your own content (or the money to pay someone else to do it), then Scott Scanlon has just the solution for you. Scott is the founder and owner of Curation Suite, a tool […]
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Five Simple Marketing Ideas for 2017
If you want to grow your business in 2017 but don’t have a lot of money or time to spend on marketing, you’re in luck. In my most recent episode of the Small Business Marketing Minute podcast, I give you five simple, affordable, and practical marketing ideas that will actually move the needle for you. […]
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