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Small Business Marketing

Using a teleprompter for your videos

Learning how to use a teleprompter will allow you to make your videos look better, save you time and energy, and greatly reduce the amount of editing you have to do on your videos.  It’s so important that I encourage all students enrolled in my video marketing training course to learn how to use a […]

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How to set up a green screen backdrop for videos

If you are doing any type of video marketing at all for your business (which you should be), learning how to set up a green screen backdrop and use it properly is a skill you should definitely learn.  Despite what you may think, it’s not that hard, and once you get the hang of it […]

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How to assemble softbox lighting from ephoto studio

I recently purchased a softbox lighting kit from ephoto studio to use in my home video studio.  The kit was very affordable at only $199, and it included a green screen stand, green screen, carrying case, three softbox-style lights, and carrying cases for everything.  There was only one problem–there was no instructions at all about […]

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Can’t afford Video Genesis? Here’s an alternative

Are you looking for a more affordable alternative to the Video Genesis training course?  I might have another option for you.  Watch the video below, and then keep reading to see if my Video Marketing 101 training program would suit your needs better. Video Genesis is a new video marketing training program recently released by […]

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Duct Tape Marketing: What is marketing?

There’s some words that we use all the time, but never stop to think about what they actually mean.  I think “marketing” is one of those words.  It can mean very different things to different people, especially when it comes to small business owners.  To some people, it means “selling”.  To others, it means “advertising”.  […]

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Video Marketing Training Course Now Available

My new video marketing training course is now available!  After over two months of hard work producing content, setting up the membership website, and taking a few “beta-testers” through the course, I am now making it available to the general public.  So, what exactly is this training course, and why should you take a look […]

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Dangerous disease strikes small business owners

In recent years, a dangerous disease that has long affected small business owners has grown into epidemic proportions.  This disease is highly contagious, and if left untreated it can cost a business owner tens of thousands of dollars, ruin their business, and destroy their dreams.  The name of the disease is Shiny Object Syndrome, also […]

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Simplify your follow-up process with CRM software

Lately I’ve been researching a number of CRM systems in order to better advise my clients on what system they might want to use in their business.  In case you don’t know what a CRM system is, it stands for “customer relationship management”.  It’s basically software that automates and simplifies the process of following up […]

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How Coca-Cola used small business marketing tactics to enter a new market

For decades, Coca-cola has been the most recognized brand on the planet.  In fact, until very recently there were only three countries where you could not buy a Coke–Cuba, North Korea, and Myanmar (formerly known as Burma).  In those three cases, U.S. sanctions prevented Coca-Cola from doing business in those countries, but just last year […]

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What Django can teach us about pricing strategy

I recently saw the new Quentin Tarantino movie Django Unchained, which is about an escaped slave in the pre-Civil War south who teams up with a bounty hunter to free his wife.  If you haven’t seen the movie, I highly recommend it (expect the usual level of gratuitous gore associated with Tarantino movies).  It’s an […]

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