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Small Business Marketing

All posts by Kevin Jordan

Phil Singleton Discusses SEO for Growth

For local business owners, there probably isn’t any marketing subject that is more confusing and misunderstood than search engine optimization.  In fact, there is so much confusion about this subject that there are many less-than-reputable companies and even outright scammers that are taking advantage of the confusion to sell “SEO services” to local businesses that […]

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September 2016 Small Business Marketing Update

In an effort to keep my business contacts up to date on the latest developments in the world of small business marketing, I send out a newsletter every month featuring tips, news stories, and updates about my business.  This is the online version of the newsletter for August of 2016. Supercharging Your Referral Marketing and […]

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LinkedIn Tips from Liam Austin

It’s always been surprising to me how few local business owners are on LinkedIn.  With the exception of  salespeople, financial professionals, legal professionals, and medical professionals, in most cases local business owners either don’t have a LinkedIn profile at all, or are barely doing anything with it. Perhaps this is because they perceive LinkedIn as […]

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Supercharging Your Referral Marketing and Customer Retention Programs with Printed Newsletters

One of the most effective and affordable marketing strategies around is also one of the least sexy and most underutilized.  That’s the message shared by Shaun Buck, the CEO of The Newsletter Pro, on the most recent episode of the Small Business Marketing Minute podcast. The strategy Shaun is speaking about is customer retention–i.e., increasing […]

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Pliney the Elder and Scarcity Marketing

What does an award-winning craft beer have to do with small business marketing?  Well, if the beer happens to be Pliney the Elder from the Russian River Brewing Company, it makes for a great case study about how to use scarcity marketing to drive up demand for your products or services. Scarcity marketing is when […]

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August 2016 Small Business Marketing Update

In an effort to keep my business contacts up to date on the latest developments in the world of small business marketing, I send out a newsletter every month featuring tips, news stories, and updates about my business.  This is the online version of the newsletter for August of 2016. How to Become the #1 […]

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Radio Advertising Tips From Paul VanWagoner at ESPN Blacksburg

In today’s world of smartphones, Facebook, and mobile apps, digital marketing is all the rage.  While maintaining a robust online presence is certainly important for any small business, for certain types of businesses “old school” marketing tactics can still work quite well if used correctly. One such traditional marketing tactic is radio advertising, and in […]

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How to Optimize Your Google My Business Page and Become the Top-Rated Provider in Your Area

If you’re one of the many local business owners who is frustrated or confused about what’s going on with your Google My Business page (which used to be your Google+ page, which used to be Google places, which is kinda sorta the same thing as your Google Maps listing but not really…), I feel your […]

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Are You Making the Same Mistakes as Donald Trump?

As we make our way slowly and painfully through the 2016 presidential campaign season, a lot of attention has been paid by the media to how the top candidates are running their campaigns.  Essentially, a presidential campaign is a small business.  It has employees, it needs to generate income, and–above all–it needs to market itself.  […]

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July 2016 Small Business Marketing Update

In an effort to keep my business contacts up to date on the latest developments in the world of small business marketing, I send out a newsletter every month featuring tips, news stories, and updates about my business.  This is the online version of the newsletter for July of 2016. More Marketing Scams Target Small […]

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