In order to be truly successful in business, there are two groups of people that you definitely need to listen to–your industry and your customers. In this post, we’ll cover how to do both, and we’ll give you a few specific action steps to take that will make you a better listener.
Action step: sign up for Google Reader and subscribe to 10 blogs published by leaders in your industry. Review the blogs once a week for good information and content.
Using podcasts to listen
Podcasts are another great tool for listening to your industry (in this case in a very literal sense). Podcasts are like blogs in audio form. The good ones are packed with great content and useful information. Itunes is a great place to find free podcasts published by people in your industry that you can subscribe to. New episodes will automatically be downloaded when they area added, and you can listen to them anywhere–in your car, while you work out at the gym, etc.
Action step: Go to itunes and subscribe to five podcasts related to your industry. Start listening to them on a regular basis.