Marketing Workshops and Presentations

Are you looking for an entertaining and informative speaker for your event? Kevin Jordan, a Master Certified Duct Tape Marketing Consultant, offers a variety of workshops and presentations on topics related to small business marketing and online marketing.

Below are the workshops he currently teaches; however he can also create custom workshops or seminars for your business or organization. To book him as a speaker, call 540-815-0060, or simply fill out the contact form on the website and he will contact you to discuss your needs.

Click here to download Kevin’s speaker kit as a PDF.

Currently, workshops are available on the following subjects:

Seven Steps to Small Business Marketing Success

Learn the seven steps of the world-famous Duct Tape Marketing system, widely recognized as the most successful small business marketing system ever created. In this four hour workshop, you’ll learn everything from lead generation to public relations. I guarantee that in this workshop, I will change the way you think about marketing, and give you at least three ideas you can take immediate action on to dramatically improve your marketing results.

Watch the video preview below on the left, or click the video on the right to watch the complete workshop on-line.

Growing Your Business Through Referrals

Most business owners know that they get a significant chunk of their new customers by way of word-of-mouth referrals, but very few–only about 3%, in fact–have any kind of system or process in place for encouraging referrals or making them more likely to happen. If attendees of my 1-hr referral marketing workshop implement what they learn, they will be able to count themselves in that 3%. Topics I cover include:

• What makes people refer a business
• Why referred customers are better customers
• Four steps to getting more referrals from existing customers
• How to form lasting strategic partnerships with other business owners for the purpose of giving each other referrals

This workshop is based on material covered in my book, The Small Business Owner’s Guide to Local Lead Generation, and copies of that book can be made available to attendees upon request. You can watch a recording of the entire workshop below (done as a lunch-and-learn event for the Farmville Area Chamber of Commerce).

Video Marketing 101

Learn how to produce, edit, and distribute high-quality videos to help market your business. This is an interactive workshop–I actually produce a green-screen video for one of the business owners in attendance, edit it, and upload it to YouTube, all right there in the workshop while everyone in attendance watches. All attendees also get free lifetime access to my Video Marketing 101 online training program.

Watch the video preview below:

WordPress Website Workshop

In this workshop, you’ll learn how to set up and maintain a small business website using the popular WordPress content management system. We’ll cover everything from adding posts and pages to loading pictures and videos and installing contact forms. Bring your laptop to this workshop, since we’ll actually be building a website together right in the workshop!

Email Marketing for Small Business

Email marketing is one of the most cost-effective ways for a business to communicate with current and prospective customers, but many businesses either aren’t using it at all, or are using it incorrectly—and in some cases, they’re even unknowingly braking the law!

In his email marketing workshop, Kevin Jordan—a Constant Contact Partner—teaches small business owners the right way to use email marketing to grow their businesses. Topics covered include how to set up an email newsletter, how and when to use autoresponders, and how to comply with the CAN-SPAM act. All attendees will receive a 60-day free trial of Constant Contact, a popular email marketing service.

Podcasting for Profit

In the last few years, podcasting has exploded in popularity. Now that podcasting apps are automatically included on many smartphones and will soon be included in new cars as an optional feature, the audience for this type of media is only going to grow.

In this workshop, you’ll learn how to take advantage of this platform to promote your brand and generate leads for your business. Kevin–the host of the Small Business Marketing Minute podcast–will teach you what exactly a podcast is, how to start one for your business, and how to find podcasters that want you to promote your business to their audience. He’ll cover the following:

• Various formats for a podcast and how to choose the right one for you
• How to find sponsors for your podcast–or how to sponsor one yourself
• What equipment you’ll need to start podcasting and where to get it
• How to successfully launch a podcast and grow your audience
• How to be a good podcast guest

Kevin guarantees that by the end of this workshop, you’ll be fired up about all the exciting possibilities presented by podcasting!

Watch a recording of this entire workshop as presented to the Virginia chapter of the National Speakers Association by playing the video below:

Here’s what previous workshop attendees are saying:

“I found the workshop I attended to be very helpful and would highly recommend it.”

– Lisa Tharpe, Farmville Chamber of Commerce

“Great job– it was amazing how much good information you managed to put into that small amount of time.”

-Faye Shumaker, Buckingham Chamber of Commerce

“The workshop I attended was very informative and easy to understand. It was appropriate for people of all experience levels.”

– Crystal Vandegrift, Crystal Image Photography

This workshop was interesting and speedily brought me up to date as to how to more effectively market and promote my business.

-Kimberly Barton, Antiques and More

“I attended a great workshop offered by Redpoint Marketing Consultants about building your own web site. It was informative, practical, and well done. I strongly recommend their workshops.”

– Frank Lacey, Riverside Community Church

“The WordPress workshop I attended was exactly what I needed to get my web presence going. Kevin really knows what he is doing and more importantly he knows how to teach and coach others. He genuinely cares about the success of his clients.”

–Steve Wilder, Adventure Youth Mentoring