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Small Business Marketing

Video Marketing Lesson 4

Now that our video is edited, it’s time to blast it out to the world. Let’s get started!

We’ll begin by setting up our YouTube Channel:

Now let’s learn how to use the YouTube Keyword Tool to do some research:

Learn how to upload your video to YouTube–the right way!

Now, add some annotations to your video:

Here’s a neat little trick that most people aren’t using: learn how to put links to your website directly into your YouTube videos:

Now, let’s embed our video in a website so that people don’t have to go to YouTube to watch it:

Lesson 4 Notes

Congratulations! You’ve made it to the last lesson of the course. If you’ve been completing your assignments, your first marketing video is now finished, and you’re ready to share it with the world. All the hard work is behind you, and now you’re ready to reap the rewards.

Notice that I said all the hard work is behind you. There is still important work to be done, and although it isn’t hard, it can be somewhat tedious and boring. However, if there is ever a time when the devil is in the details, it is in this step, and it is the step in which many people fall short.

Let’s face it–outside of SEO professionals, most people don’t consider keyword research to be fun and exciting. However, if you don’t do your keyword research and figure out what keywords to use when you add tags and descriptions to your video, people will never find it, it won’t get watched, and you won’t get the benefits.

Once you have your list of keywords, you must use them with EVERY video you put online. That doesn’t mean that if you’re not too busy, you add tags and a description after uploading a video to YouTube.

It means that you never even think about uploading a video to YouTube unless you have the time to add tags and a description. If all of your videos are related to one topic, which they probably will be, be sure to set up default tags and descriptions that are automatically loaded when you upload a new video (I show you how to do this in Video #2 above).

Here’s a quick checklist you can use when you upload a new video to YouTube to make sure that you don’t miss anything:

  1. Upload the video
  2. Add at least 20 tags and a keyword-rich description
  3. If the video is related at all to a website, put the link to the website at the beginning of the description (be sure to use the correct format, i.e. http://www.yourwebsite.com). If it’s not related to a website, then put a link to my website at the beginning of the description (that’s a joke…but if you did I wouldn’t object).
  4. Add at least one annotation to the video that links to either another video, your YouTube channel, a YouTube playlist, or an associated website (see Video #5 for instruction on adding an associated website and linking to it).
  5. Publish the video and share it to your Facebook, Twitter, and Google+ pages (you DO have all those profiles set up, right?). Note: if you link your above mentioned social media accounts to your Google account, this will happen automatically.

Now, if you’ve made it this far in the course, I’m guessing (and hoping) that you’re planning on making video marketing a major part of your marketing strategy.

Assignment

Here are your assignments for this lesson:

  1. Upload the video you edited in the last lesson to YouTube, and complete the previously mentioned five-step checklist.
  2. Embed the video somewhere in your website, if you have one.

That’s it! Complete those assignments, and you’re done with the course. There’s no graduation certificate–just the satisfaction you’ll get from watching your traffic, leads, and sales go steadily upwards as you begin to use video in your business.