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Small Business Marketing

Video Marketing Lesson 3

In lesson 3, we’re going to edit the video you produced in lesson 2. Let’s introduce the lesson:

We’ll be using the Sony Movie Studio editing software to edit our video. Let’s learn our way around:

Now let’s learn how to insert multiple video and audio tracks:

We also need to learn how to separate the video track from it’s associated audio track:

Things are starting to get interesting! Now we’ll learn how to apply the all-important chroma-key effect:

Now let’s learn how to put an image (like your logo) in a video:

Here’s how to create smooth transitions between scenes in your video:

Last but not least, let’s insert some text (like your name and website address) into the “lower third” of the video, and render it into a format we can share on-line:

Here’s one more thing to add to your bag of tricks: recording voice-over narration on top of video footage.

Lesson 3 Notes

If you’ve been completing your homework assignments, you should now have a completed recording of your first marketing video. Congratulations on making it this far! You’re doing really well, and have made it past what for many people is the hardest part.

In addition to your video recording, you should also have either some screen capture or b-roll footage that you are going to incorporate into the video somehow. Finally, you may want to include some graphics in your video, such as your logo, a screenshot, etc. While a complete discussion of how to use graphic design software to create graphics for your videos is outside the scope of this course, I will recommend that if you don’t have any graphic design software, you take a look at a free program called GIMP. This is a free, open-source graphic design program that I use to create basic graphics to use in my videos and on my website. It has its limitations, but it can still do quite a bit, and you can’t beat the price!

What you’ll want to do before you start editing your video is assemble all of your footage, files, and graphics in one folder on your hard drive. This will make organizing your project much easier. Also, be sure that you don’t change the location of the folder once you begin your editing project, otherwise your video editing software may not be able to find the files the next time you open the project.

Once you’ve accomplished that step, watch all the videos above if you haven’t already, and then go back and watch one at a time and complete the steps described in that video in your own project.

As with the last lesson, at some point in this process you will probably get frustrated. That’s ok–a little frustration is a normal part of learning a new skill. Once you figure this out, repeating the process will be much easier, and with a little practice you’ll be able to edit a video in a matter of minutes. Just don’t let yourself get discouraged if you encounter a little difficulty.

Best of luck editing your video, and I will see you in the next lesson!