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Small Business Marketing

Video Marketing Lesson 2

Lesson 2 covers the set-up of your home video studio, and production of your video. Let’s get started with the introduction:

Now, let’s start setting up your studio. Here’s how I recommend setting it up:

Let’s start by assembling the lights:

Now, let’s set up the green screen:

Here’s how to set up the lights:

Now let’s get the camera set up and learn how to use it:

Finally, let’s learn how to use a teleprompter:

Ok, now we’re ready to actually produce the first video!

For those of you who will be making screen capture videos, here’s how that simple process works:

Lesson 2 Notes

This is where the rubber meets the road–in this lesson, you are actually going to produce your first marketing video. A few things to keep in mind as you complete this lesson:

  1. Remember that you are learning a process here. Keep this first video simple–there will be plenty of time to make all the videos you want after you learn the basics. After all, this is Video Marketing 101, not 301!
  2. You will get frustrated at some point in this process. Whether it’s setting up your studio, trying to learn how to use your camera, or getting used to using a teleprompter, there will be some part of this lesson that just makes you want to throw up your hands and quit. When this happens, just take a few deep breaths, walk away from it for a while, and come back and try again.
  3. Don’t be too hard on yourself. If the first video you make doesn’t turn out perfect, that’s ok. Make a list of what went wrong, what you want to improve, and what you need to do to fix the problem. Then go back and try it again.


With all of the above in mind, your assignment for this lesson is deceptively simple: record your first marketing video!

Remember, your goals for this video are to make it 1-3 minutes long, include you being on-camera as well as some screen-capture or b-roll footage, and use a green screen.

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