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Small Business Marketing

Tool of the Week: LastPass

In this week’s Tool of the Week post, I’m going to tell you about a tool that has been a lifesaver for me, and that has become such an integral part of my life that I think I’d be lost without it. It’s called LastPass, and it’s a service that helps manage all your passwords to all the different websites that you need to log into these days as a part of daily life.

Think about this problem. You hear about a great new service, tool, or website that can help you run your business, so you go to sign up for a free trial. The first thing you’ll need to do is create a username and password, and even though you know it’s not a good idea, you just use the same username and password you use for a dozen other sites, because that’s the only way you’re actually going to remember it. It’s probably something like the name of your family pet with a few random numbers at the end, or maybe just a random word with a certain letter capitalized. Then, one day you get a notification from one of the sites you use that password for that they’ve been hacked, your account was compromised, and your password has to be changed. So, now you either have to go through and change your password on every site you used it for, or just live with the fact that someone out there has your password and could log in to any of your accounts at any time. Maybe that’s even the password you use for your bank account or credit card account, or both. Does any of this sound familiar?

If so, then you need to start using LastPass. What this service does is generate a completely random password for every site you use that requires one, and stores that password along with your username in a super secure database that you can access from anywhere. Not only that, but once you install a browser plugin it will automatically log you in to any site so that you don’t even have to type in your username or password. All you need to remember is one password, which is the password to your LastPass account—it’s the LAST PASSWORD you’ll ever need to remember, hence the name of the service. I actually don’t know my password to any sites I use anymore—they’re all just completely random strings of letters and numbers. If one is ever compromised, it won’t affect any other sites, and I’ll never have to click a “forgot password” link again.
The basic version of LastPass is free to use, but if you have a business, you can sign up for an enterprise account at the rate of $24/year per user. All your employees will then be able to immediately access all the passwords they need to do their jobs, but none of the passwords that you don’t want to give them access to. I recently had a client that couldn’t remember their Google password, or even what email address was used to create their account. We needed to access their account for the project we were working on, and it ended up taking two weeks to get the information. Without getting into specifics, the delay literally cost them over a thousand dollars. Don’t let his happen to you. Sign up for LastPass today, and put the headache of remembering all your passwords behind you.