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Small Business Marketing

Scott Scanlon Discusses How to Curate Content to Grow Your Audience

If you’re a local small business owner that knows content marketing is important but you just don’t have the time to create your own content (or the money to pay someone else to do it), then Scott Scanlon has just the solution for you.  Scott is the founder and owner of Curation Suite, a tool that makes the process of content curation easier than ever.

What is content curation, you ask?  Content curation is basically taking other people’s content and using it–legally–to drive traffic to your platform.

For example, let’s say that you have a home services business, and there is a home and garden show taking place in your community in which you will be participating.  You could post a short article on your blog that announces your participation in the show, lists the date and time of the show and some of the events surrounding the show, and includes an embedded video from the show’s YouTube channel featuring highlights of a previous show.  All you’re doing is re-stating information that is already posted online elsewhere, but by putting it on YOUR website, it reinforces your business’s connection to the community and helps increase the chances that your website will turn up in internet searches, especially searches related to the home and garden show.

That’s just one of the many, many ways that local businesses can curate content.  In my podcast interview with Scott Scanlon, we discuss more examples, including several real-life case studies from businesses Scott has worked with.  If you listen to the episode, you’ll walk away with some concrete ideas about how and why you should seriously consider developing a content curation strategy for your business.

Use the embedded player below to listen to my interview with Scott, and subscribe to the podcast on iTunes so that you can get future episodes as soon as they are published.


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