Most types of marketing (such as all forms of advertising, event marketing, direct mail, video marketing, etc.) are things that businesses can choose not to participate in if they don’t want to.
The topic of Episode 233 of my podcast is a form of marketing that every business is already participating in whether they know it or not, and whether they like it or not–reputation marketing.
My guest on the podcast to discuss this very important topic is Brian Greenberg, author of The Salesman Who Doesn’t Sell: A Marketing Guide to Selling While You Sleep. Brian J. Greenberg has founded businesses in e-commerce, marketing, and financial services, including True Blue Life Insurance, Touchfree Concepts and Wholesale Janitorial Supply.
He has generated over $50 million in revenue from his businesses, and in the process collected over 10,000 reviews and testimonials from customers.
In my interview with Brian, he shares some of the valuable lessons he has learned gathering all those testimonials, including:
Listen to my interview with Brian using the player below, and then go to his website to get a free copy of his audio book for your next long car trip or airplane ride.