In today’s world of smartphones, Facebook, and mobile apps, digital marketing is all the rage. While maintaining a robust online presence is certainly important for any small business, for certain types of businesses “old school” marketing tactics can still work quite well if used correctly.
One such traditional marketing tactic is radio advertising, and in a recent episode of the Small Business Marketing Minute podcast, I interviewed Paul VanWagoner, the operations manager at ESPN Blacksburg, about radio advertising best practices.
In my interview with Paul, we discussed the following topics:
To hear Paul’s answers to these questions, play the video below or use the embedded podcast player to listen to the episode as well as previous episodes of the show.