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Small Business Marketing

Radio Advertising Tips From Paul VanWagoner at ESPN Blacksburg

In today’s world of smartphones, Facebook, and mobile apps, digital marketing is all the rage.  While maintaining a robust online presence is certainly important for any small business, for certain types of businesses “old school” marketing tactics can still work quite well if used correctly.

One such traditional marketing tactic is radio advertising, and in a recent episode of the Small Business Marketing Minute podcast, I interviewed Paul VanWagoner, the operations manager at ESPN Blacksburg, about radio advertising best practices.

In my interview with Paul, we discussed the following topics:

  • Do people really listen to the radio anymore?
  • What types of businesses tend to benefit the most from radio advertising?
  • What mistakes do businesses make when it comes to radio advertising?
  • Is there a significant difference in terms of results between a 30-second radio spot and a 60-second radio spot?
  • What questions should you ask your local radio advertising sales guy?

To hear Paul’s answers to these questions, play the video below or use the embedded podcast player to listen to the episode as well as previous episodes of the show.