In an effort to keep my business contacts up to date on the latest developments in the world of small business marketing, I send out a printed newsletter every month featuring tips, news stories, and updates about my business. This is the online version of the newsletter for November of 2016.
With the holiday season rapidly approaching, many local non-profit organizations are planning year-end events like food drives, running races, and gift collections that support the less fortunate members of the communities they serve. Many of these events are supported by local businesses. What these business might not realize is that they are actually participating in something called cause marketing.
Cause marketing is any type of marketing that involves the cooperative efforts of a for-profit business and a non-profit organization for their mutual benefit. While many examples of this can be found during the holiday season, there is no reason that it should be limited to this time of year. In fact, savvy business owners who plan carefully can make cause marketing a core part of their brand and use it to supercharge their referrals.
Click here to read an article I wrote for the Duct Tape Marketing blog about 15 ways a local business can use cause marketing to get more customers while benefiting the community at the same time.
For this month’s newsletter, Andrew Connors from Connors Law contributed a guest column about how local businesses can protect their trade secrets. Read the full article on his blog.
Just in case you missed it, here are some of the news items affecting small business marketing that have hit the wire lately…