In an effort to keep my business contacts up to date on the latest developments in the world of small business marketing, I send out a newsletter every month featuring tips, news stories, and updates about my business. This is the online version of the newsletter for July of 2016.
There is an increasing number of less-than-reputable marketing companies using auto-dialing services to perpetrate scams against small business owners. The messages they use vary, but usually insinuate that there is some problem with a business’s online listings, position in search results, or online reputation. They promise things such as a #1 position in Google search results or, in at least one case, “unlimited clicks for a low flat rate”.
These are scams. These companies can’t deliver what they promise, and the fear-based messaging they use is designed to take advantage of small business owners who don’t know any better. Arm yourself against these scams with education–click here to learn more about how the various scams and how to avoid them.
On my podcast last month, I interviewed Ben Parr, author of the best-selling book Captivology. His book is all about the seven psychological triggers you can take advantage of to capture and hold the attention of your target audience. Use the player below to listen to my interview with Ben.
In June, Google took a manual action against my website due to the fact that they thought I was attempting to artificially manipulate search results (which I wasn’t). It turned out to be a mistake on Google’s part, but in the process of clearing it up I learned a few things about what triggers manual actions and how to avoid them. Click here to read the story of what happened, and how you can keep the same thing from happening to you.
My wife and I have moved from Farmville, VA to the city of Christiansburg, VA, which is located in the southwest part of the state near Virginia Tech University. I’m excited to start meeting small business owners in the area and getting involved in the community.
I’m heading to Charlotte, N.C. later this month to participate in another weekend-long seminar (or, as we call it, “marketing boot camp”) with other Duct Tape Marketing consultants. I hope to come away with lots of great ideas to share with you next month!
Here’s some other news from the world of small business marketing. Click the headlines to read more.