If you’ve spent more than a few minutes on my website or listened to a single episode of my Small Business Marketing Minute podcast, you probably know that I’m a part of the Duct Tape Marketing Consultant Network. Since this month marks my three-year anniversary in the network, I decided to do something a little different in this week’s podcast episode and give a review of the network. I think it’s important for my listeners and potential clients to understand exactly why I joined the network to begin with, and what the benefits are for both myself and for them. I also want to let other marketing professionals know about the opportunities the network can offer them to help grow their business.
Play the video below to hear my Duct Tape Marketing Consultant Network review, or scroll down to read the transcript of the review.
I’d like to do something a little bit different on the show today and spend some time telling you, my listeners and viewers, a little bit about the Duct Tape Marketing Consultant Network that I’m involved in. Of course I mention the Duct Tape Marketing System at the beginning of every episode and I’ve talked extensively about that in previous episodes, but for those of you who don’t know what that is or aren’t familiar with you, you can find out all about it by going to the homepage of my website, RedpointMarketingConsultants.com and downloading the eBook, 7 Steps to Small Business Marketing Success from the homepage.
That will tell you all about the Duct Tape Marketing System and what it is and will give you an idea of why I use it with my own business and also with my clients. I don’t want to talk as much about the system itself today as the network that I’m in that helps me deliver that system so effectively. When John Jantsch created the Duct Tape Marketing System 15 years ago, or actually going on 20 years ago now, he quickly realized that there was such a need for it and such a demand for it that there was no way he could deliver it by himself to all the small businesses in the country that needed it.
What he did was create a network of independent marketing consultants like myself who license his brand and the Duct Tape Marketing System and use it in our own businesses and with our clients. That network has continued to grow over the years to the point where today it has well over 100 members from all over the world including consultants in South East Asia and Europe and Canada and throughout North America who are working in just about every industry under the sun and with clients ranging anywhere from small mom and pop operations to companies that are very much medium sized enterprises and bordering on large businesses.
I want to tell you a little bit about what some of the benefits of being a part of that network are for me and why I decided to get involved with it. You see, when I first started my independent marketing consultant practice about three and a half, going on four years ago now, I quickly realized one of the main problems and flaws in the marketing industry. That is the fact that unlike a lot of other industries like medicine and law and finance and even industries like the trades and construction which all have professional certifications and standards and licenses and requirements and codes of ethics that go along with those professions. In the marketing industry we have none of that.
I think that’s very sad and very unfortunate because what you end up with is a lot of people who really have no clue what they’re doing and who have no business selling marketing services or calling themselves professionals who unfortunately are working with small business owners on their marketing and really not doing a very good job of it.
You’ve got everybody and their brother out there calling themselves marketing consultants. In fact the sales reps for the local newspaper in my hometown actually are called marketing consultants by the newspaper. All they do is sell newspaper advertising. There’s nothing that goes along with that title of marketing consultant that people are required to do to obtain that title or to use that title. There’s no universally recognized training or code of ethics that goes along with that.
When I began my own business I realized that as I was using that title, it actually meant nothing. It meant nothing to the people that I was trying to sell to and it certainly meant nothing to me in terms of what I could charge or how I branded my business. That’s what initially attracted me to the Duct Tape Marketing Consultant Network because along with being a part of that network comes not just the training and certification, but a application process that sort of weeds out the riff raff and allows you to demonstrate the fact that even by becoming a part of the network you’re sort of step above the guy out there who spent a couple hours learning how to write some HTML code and now is calling himself a web designer.
That’s the first point that I want to make or first reason that I joined the Duct Tape Marketing Consultant Network was the idea that I could demonstrate that I had some sort of expertise and was going through a continuing education process and was being held accountable to standards that were higher than the average marketing professional.
The second point that I want to make or the second reason that I became involved with the network is the support that we get from other consultants in the network who are working with clients very much like we’re working with and who are encountering the same problems that we’re having. We actually have a private Facebook group that we have where we can interact with consultants from all over the country and all over the world and I’ve literally posted questions in that Facebook group about problems that I’ve been having with a client or with a certain technical situation. Literally within minutes of me posting that question I’ve had people on the phone with me who saw my post and called me up and are giving me the answer to that question.
That’s just not something that your run of the mill independent marketing person who’s just working out of a home office, they’re not going to get support like that. They’re not going to get access like that. Now in addition to being able to get help from each other, we also multiple times a month have the opportunity to join John Jantsch on all consultant training calls and get input not just from him, but from experts that he brings in from the outside who are really some of the top minds in the small business marketing industry.
We’re talking CEOs of companies who write widely-used software. We’re talking about authors. We’re talking about the top trainers in the industry. We get to hear from those people directly and even interact with them in some cases in-person at events that we have multiple times a year around the country. It’s really a very high quality education and training that we get. It’s very, very uncommon in our industry at this point.
The last point that I want to make and the last reason that I want to emphasize that I first became involved with the network and also continue to be involved with the network is the community aspect of it that we get, not just from the interaction, the Facebook group, but from the events that we have multiple times a year and just how valuable that is in a profession that frankly can be a little bit lonely at times. When you’re out there by yourself working with clients, you’re not going to an office with 15 or 20 people everyday.
When you’re the head honcho in your business, the one that’s expected to come up with the strategy, steer the ship and have all the answers, it can sometimes get a little bit lonely being up there at the top by yourself. Having access to a group of peers who are in that same position that you can turn to for support and encouragement and advice and wisdom really is something that you can’t put a price tag on. Is certainly worth more than what I pay for the licence.
I would pay many, many times the fees that I have to pay to license the Duct Tape Marketing brand because of the value that it delivers. Don’t tell John Jantsch I said that, by the way. As far as he’s concerned the fees are perfect right where they’re at. He doesn’t need to raise them at all. Frankly I think there’s a lot more value there than what I’m even paying for.
The reason I’m explaining all this to you is number one, I would encourage you if you are a business owner that you consider working with a Duct Tape Marketing Consultant either in your area or myself. I work with clients all over North America even though I’m based in Virginia. If you go to DuctTapeMarketingConsultant.com you can see a list of all the consultants in the country by region. You might be able to find one in your hometown or very close to where you live that you can work with if you prefer to work with somebody local.
The second reason I mention it is because I know in addition to small business owners some of the people who listen to this podcast are also other marketing consultants who are people who are wanting to get into the marketing industry. If you’re one of those people, I’d encourage you to take a look at the opportunity presented by the Duct Tape Marketing Consultant Network and see if it’s something that might help you or your business in some of the ways that it’s helped my business.