Recently, the already popular small business email marketing service provider Constant Contact released a major upgrade to its service called the Constant Contact Toolkit. This new product takes all the various small business marketing services that Constant Contact was offering, such as event marketing, social media marketing, and email marketing, and puts them in one easy-to-use platform. This update, which I believe was long overdue, in my opinion makes Constant Contact the undisputed leader in small business email marketing.
Now, you might think that as a Constant Contact solution provider, of course I’m going to recommend their services. However, I actually hadn’t been recommending their services in many cases up to this point because of what I perceived to be a major flaw in their program. Unlike their major competitor, Aweber, Constant Contact did not allow users to create more than one autoresponder series. In case you aren’t familiar with that term, an autoresponder is an email or emails that gets sent out automatically at specified intervals after someone is added to your email list. For example, you could have one email that gets sent out right away thanking them for signing up for your email newsletter, and another email that gets sent a week later with more information about a specific product or service they might be interested in.
Many businesses, in some kind of crazy scheme to increase their profits, decide to offer more than one product or service to their customers. Sometimes, people who are interested in one product or service may not be all that interested in the other products or services offered by the same company, and in this case a “best practice” is to segment an email list so that people don’t get messages about something they’re not interested in. Because Constant Contact only allowed one autoresponder series, this made list segmentation more difficult, and as a result I often recommended that my clients use Aweber or Mail Chimp instead (two other popular email marketing services).
Not any more! With the new Constant Contact Toolkit, users can now create an autoresponder series for each list that they have. So, for example, people who sign up for my video marketing training course will get emails about video marketing, and people who download one of my free ebooks will get emails about the Duct Tape Marketing system. When you factor in this new capability with Constant Contact’s event marketing and social media marketing tools, I believe that it makes them the best option for any small business that wants to capture more leads, build their list, and engage more with their customers.
If you’d like to try out the new Constant Contact Toolkit for yourself, you can sign up for a 60-day free trial on their website. In addition, if you want help figuring out how to integrate a tool like Constant Contact into your overall marketing plan, you can request a free consultation with me and I’ll walk you through how to do that.