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Small Business Marketing

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Friendship Marketing with Joe Fairless

My latest podcast guest, Joe Fairless, is the host of the Best Real Estate Investing Advice Ever podcast and a former New York City ad agency executive.  He also helps new business owners with his No Fail Biz Model course, which teaches a 3-step process guaranteed to set your business up for long-term success. In […]

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Free Whiteboard Animation Video

I have an exciting offer you won’t want to miss out on!  Now through the end of the month of April, I am offering a FREE whiteboard animation video (retail value of $1,000) to any business who completes a free consultation with me and subsequently goes on to become a client at any point in […]

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Are You Ready for Mobilegeddon?

As you may have heard, on April 21st Google will be changing their algorithm in a way that will make it much more difficult for websites that are not mobile-friendly to show up in searches done on mobile devices.  Some smart-ass marketing person dubbed this event “mobilegeddon” (ok, I admit, I wish I had thought […]

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Kevin Periera Discusses Low Cost Marketing Strategies

My special guest on the latest episode of the Small Business Marketing Minute show was Kevin Periera, co-owner of the Wet Shave Club and founder of the start-up incubator GrooveLiving.com, which helps local service-based business owners get their new businesses up and running quickly. In our interview, Kevin shared some of the low-cost marketing strategies […]

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How much mobile traffic does your website get?

Does your website get a significant amount of mobile traffic?  What percentage of your overall traffic volume comes from people using mobile devices?  These are important questions for you to answer ahead of Google’s upcoming changes to their algorithm that will affect where non-mobile friendly websites appear in search results. If you currently do not […]

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Changes to Google’s Algorithm to Promote Mobile Friendly Websites

Google recently announced that starting April 21st of this year, they will expand use of mobile-friendliness as a ranking signal when determining where websites will appear in search results.  A mobile-friendly website is one that displays in a way that’s easy to view on mobile devices and tablets, and doesn’t require people to “pinch and […]

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Are you using the Decoy Effect?

The topic for today’s blog is “The Decoy Effect.” If you’re not familiar with the Decoy Effect, this is a powerful way that you can use human psychology to get your customers to take certain actions that you want them to take. What prompted me to do this episode is that last week I was […]

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Kavit Haria Interview

I recently did a podcast interview with Kavit Haria from Insider Internet Success about how to follow up with and nurture leads–an often-neglected part of a small business’s marketing system.  Click the video below to watch the interview, or read the transcript below. Kavit Haria Interview Transcript Kevin Jordan: Hi, there. It’s Kevin Jordan, owner […]

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Ryan Levesque Interview

A recent guest on my podcast was Ryan Levesque, who shared some great ideas about how to use surveys to improve your marketing, qualify leads, and highlight your core difference.  Watch a video of our interview below, or scroll down to read the transcript. Ryan Levesque Interview Transcript Kevin Jordan: Hi there. It’s Kevin Jordan, […]

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How to Write a Good Case Study For Your Business

I’d like to begin this episode of the show with a quick apology for not publishing any new episodes last week, or actually, so far this month. Between the holidays and then my vacation last week, I just haven’t been at work to publish those episodes. My wife and I took a very relaxing trip […]

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