Category Archives for Uncategorized
What Marketers Need to Know About Intellectual Property Rights
In the marketing industry, we often deal with intangible ideas. These ideas have value–sometimes great value–and they must be legally protected. I invited Vincent Spivey, an advocate of intellectual property rights, to write a guest post about this issue to help marketers understand their rights and responsibilities related to intellectual property. What are Intellectual Property […]
Read More »
Leigh Martinuzzi Discusses How Local Business Owners Can Use Virtual Assistants
My guest for Episode 197 of the Small Business Marketing Minute podcast was Leigh Martinuzzi, the author of a book called Your Virtual Freedom that is coming out in January 2017. In my interview with Leigh, we discussed some of the many tasks that local business owners can outsource to virtual assistants, and why they […]
Read More »
Tom Corson-Knowles Discusses How to Grow Your Business by Writing Books
My most recent guest on the Small Business Marketing Minute podcast was Tom Corson-Knowles, the founder of TCK Publishing and ebookpublishingschool.com. One of the things he specializes in is helping business owners write and publish books so that they can position themselves as a trusted authority in their niche. As you know if you’re been […]
Read More »November 2016 Update
In an effort to keep my business contacts up to date on the latest developments in the world of small business marketing, I send out a printed newsletter every month featuring tips, news stories, and updates about my business. This is the online version of the newsletter for November of 2016. How to Use Cause […]
Read More »How to Make a Great FAQ Video for Your Business
People searching for solutions online are consuming video content at record levels and the trend doesn’t show any side of reversing any time soon. If you haven’t produced any video content for your business, you need to start doing so ASAP. Here is a formula that even the most camera-shy, non-technical person on the planet […]
Read More »
Jim Palmer Discusses Decision-Making Skills for Entrepreneurs
Small business owners make important decisions just about every day, and in many cases those decisions have important ramifications for the future of their business and even their life. Sometimes the pressure of making so many important decisions can be paralyzing and frightening. In his new book Decide, Jim Palmer, a successful business coach and […]
Read More »October 2016 Update
In an effort to keep my business contacts up to date on the latest developments in the world of small business marketing, I send out a printed newsletter every month featuring tips, news stories, and updates about my business. This is the online version of the newsletter for October of 2016. Essential Elements of a […]
Read More »July 2016 Small Business Marketing Update
In an effort to keep my business contacts up to date on the latest developments in the world of small business marketing, I send out a newsletter every month featuring tips, news stories, and updates about my business. This is the online version of the newsletter for July of 2016. More Marketing Scams Target Small […]
Read More »Are You Acting As If?
One of the most powerful principles you can use to help your business become more successful is the principle known as “Act As If”. This principle simply states that the best way to become what you want to be someday (or what you want your business to be like someday) is to start acting as […]
Read More »Why You Should Have a Professionally Designed Logo for Your Business
For many small, local businesses–especially new businesses–spending a few hundred dollars to get a logo professionally designed for their company seems like an unnecessary expense. While some marketing professionals might disagree with me, I not only believe it is worth the money, I believe that it is very necessary and perhaps even critical to the […]
Read More »