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Small Business Marketing

Category Archives for Small Business Marketing Minute Podcast Episodes

What is White Labeling?

My topic for the most recent episode of the Small Business Marketing Minute podcast is something that a lot of marketing professionals probably wish I wouldn’t mention–white labeling.  White labeling is the practice of representing another company’s products or services as your own, with that company’s permission.  Although I don’t use this practice in my […]

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Communicate Results, Not Process: Small Business Marketing Minute Episode 93

[svp]http://www.youtube.com/watch?v=N9DB4uGMQ74[/svp] http://www.redpointmarketingconsultants.com/marketingminute — All too often, when business owners try and talk about what they do, what they actually end up talking about is how they do it. Guess what? Most of the time your customres don’t actually care how you do it. What’s exciting to them is the results that they are going to […]

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Your Daily Marketing Calendar: Small Business Marketing Minute Episode 92

[svp]http://www.youtube.com/watch?v=-bV1ICOS5FA[/svp] http://www.redpointmarketingconsultants.com/marketingminute       Like water dripping on stone, the effect of a small task repeated consistently and frequently can be huge over time. What small marketing-related task are you going to complete today to market your business? If you’re not sure, listen to today’s episode for some ideas.

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John Jantsch Explains Duct Tape Marketing: Small Business Marketing Minute Episode 88

[svp]http://www.youtube.com/watch?v=4hMpIr9Dpmo[/svp] http://www.redpointmarketingconsultants.com/marketingminute — John Jantsch, the creator of Duct Tape Marketing, explains in an interview with Kevin Jordan what exactly the Duct Tape Marketing system is, why he created it, and what the future holds for small business marketing.

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Three Ways to Nurture Leads: Small Business Marketing Minute Episode 87

[svp]http://www.youtube.com/watch?v=_OPyunKpm7g[/svp] http://www.redpointmarketingconsultants.com/marketingminute     Sometimes, people who come into contact with your business aren’t quite ready to purchase your products or services–but they might be very soon. It’s important to keep in contact with theses people so that your company stays top-of-mind–otherwise, when they ARE ready to buy, they might forget about your company and […]

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Two Benefits of Facebook Advertising: Small Business Marketing Minute Episode 86

[svp]http://www.youtube.com/watch?v=4BbI_1c4N20[/svp] http://www.redpointmarketingconsultants.com/marketingminute       — Learn two benefits of Facebook advertising and how you can use it in your small business.

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Using Landing Pages to Generate Leads: Small Business Marketing Minute Episode 85

[svp]http://www.youtube.com/watch?v=TrrWbgujZQI[/svp] http://www.redpointmarketingconsultants.com/marketingminute — Landing pages are one-page websites that serve a very specific purpose–getting visitors to that page to take some type of action that identifies them to you in some way, shape or form so that you can beging marketing to them. If you’re doing any form of online advertising, landing pages are a […]

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Using Calculators and Quizzes to Qualify Leads: Marketing Minute Episode 84

[svp]http://www.youtube.com/watch?v=Koo06okoyWE[/svp] http://www.redpointmarketingconsultants.com/marketingminute — Learn how to use quizzes and calculators to qualify leads and demonstrate the value of your products and services.

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Get More From Your Sponsorships

[svp]http://www.youtube.com/watch?v=KDqdgJK3gs8[/svp] Small Business Marketing Minute Video Podcast, Episode 10 — Learn how to use the Duct Tape Marketing System, widely regarded as the world’s most successful small business marketing system. Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the […]

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