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Small Business Marketing

Category Archives for Small Business Marketing Minute Podcast Episodes

Telling Your Business Story with Chris Risse

In my most recent episode of the Small Business Marketing Podcast, I interviewed Chris Risse from Mediaryte about how to create a compelling story for your business that inspires your customers and makes them loyal to your brand. From operating his own business for the past decade, experiences working with a wide variety of clients, […]

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What is Contact Marketing?

In today’s episode of the Small Business Marketing Minute show, I teach you about “contact marketing”, which is a term coined by Wall Street Journal cartoonist Stu Heinecke, who recently wrote a book called How to Get a Meeting With Anyone.  Contact marketing is all about connecting with someone who could transform your business.  This […]

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Duct Tape Marketing Consultant Network Review

If you’ve spent more than a few minutes on my website or listened to a single episode of my Small Business Marketing Minute podcast, you probably know that I’m a part of the Duct Tape Marketing Consultant Network.  Since this month marks my three-year anniversary in the network, I decided to do something a little […]

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Are You Acting As If?

One of the most powerful principles you can use to help your business become more successful is the principle known as “Act As If”.  This principle simply states that the best way to become what you want to be someday (or what you want your business to be like someday) is to start acting as […]

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Why You Should Have a Professionally Designed Logo for Your Business

For many small, local businesses–especially new businesses–spending a few hundred dollars to get a logo professionally designed for their company seems like an unnecessary expense.  While some marketing professionals might disagree with me, I not only believe it is worth the money, I believe that it is very necessary and perhaps even critical to the […]

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Who has access to your business’s online profiles and website?

Local business owners are busy people, and keeping track of all your business’s online assets can be tough.  Facebook pages, Twitter accounts, LinkedIn profiles, paid online directories like Angie’s list…all of them have user names and passwords that you have to remember.  And on top of that there’s your website, domain control panel, website hosting […]

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Dawne Brooks Gulla Provides Networking Tips For Local Business Owners

Networking is without a doubt one of the most cost-effective ways for a local business to grow quickly, and this is especially true for new businesses that have a very limited marketing budget.  However, many local business owners have very bad networking skills and aren’t using this extremely valuable tactic as well as they could […]

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Are You Advertising in the Yellow Pages?

Last week, I received a gift in the mail from Dex Media.  It was the printed business phone directory that they send out every year–i.e., the famous “yellow pages”.  I can only assume that they send it to me as a gift, knowing that I’m a marketing consultant and would appreciate having a list of […]

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How to Write and Publish a Book with Danny Flood

As someone who has successfully written and published a book, I can testify that there are significant benefits to being a published author.  However, most local business owners never even consider writing a book as part of their marketing strategy. In Episode 165 of my podcast, I interview Danny Flood, the editor of Open World […]

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B2B Lead Generation with Email Marketing

When it comes to selling products and services to businesses rather than consumers, sometimes different lead generation tactics are required.  One B2B lead generation tactic that is often poorly implemented is cold emailing–i.e., sending emails to people who have never heard of you and don’t know, like, or trust your brand or company.  This tactic […]

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