Category Archives for Small Business Marketing Minute Podcast Episodes
What is Lifetime Value of a Customer?
Have you ever used a term when speaking to a certain audience with the assumption that they knew what that term meant, only later to find out most of them had no clue what you were talking about? That happened to me recently when I realized that many local small business owners don’t know the […]
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Gold Star Referral Clubs with Todd Davis
One of the most cost-effective ways for a new business to grow very quickly is networking and referral marketing, and that’s why I am such a big fan of local referral-based networking groups. In the past, I’ve had guests on the podcast from BNI and independent groups. My guest for Episode 219 of the show […]
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Tips for Growing Your Business in 2018 from Robert Indries
As 2017 draws to a close, many business owners spend some time taking stock of what they’ve accomplished in the past year, and thinking about what they’d like to accomplish in 2018. If your goals for the coming year include growing your business, improving the systems and processes you use to run your business, or […]
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Richard Chapo Discusses Legal Issues Related to Small Business Marketing
When it comes to the law, ignorance is not bliss. It is a business owner’s responsibility to know and obey the pertinent laws, but with everything local small business owners have on their plate, the law is often the last thing they are thinking about. My guest for Episode 217 of my podcast, Richard Chapo, […]
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Josh Haynam on How to Use Quizzes as a Lead Capture Tool
Pop quiz: What is a one tool that can simultaneously increase conversions, give your prospective customers a positive impression of your brand, extend the reach of your advertising for free, and help you sell your services or products without coming off as salesy? Answer: It’s a quiz! In Episode 216 of my podcast, I talk […]
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Kathy Knowles on How to Create More Purpose, Profit, and Possibilities in Your Business
My guest for episode 215 of the Small Business Marketing Minute podcast was Kathy Knowles, who is a human resources consultant and owner of Intuitive Strategies, a human resources firm. She is a speaker, trainer, and consultant who speaks on the seven-step system for creating more purpose, profit, and possibilities rather than running a business […]
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How to Drop an Email Bomb On Your Prospects and Clients
Anyone in sales, especially those who sell B2B (business to business), knows how difficult it can be to get past gatekeepers, get the attention of decision makers, and in general break through all the noise that your prospects will be dealing with on a daily basis. That’s why, when I first encountered the tool that […]
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Stacey Brown Randall Discusses Referral Tactics for Local Business Owners
Most local small business owners know that getting word-of-mouth referrals from their customers is key to growing their business while keeping marketing costs as low as possible. However, very few understand what they need to do to make those referrals more likely to happen. Luckily for them, Stacey Brown Randall has a proven system for […]
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Network NRV Helps New River Valley Business Owners Get New Customers
I happen to think that local networking groups are one of the most effective ways for small businesses with a tight marketing budget to rapidly grow their customer base. It’s certainly been the experience for me, and if growing your business is a goal for you this year, I hope you will consider trying it […]
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Chatbots for Small Business Marketing
Unless you’ve had your head buried in the sand for the past year, you’ve probably at least heard the term “chatbot” thrown around. You may even have experienced a chatbot as a consumer, or perhaps even experimented with using one yourself in your business. Right now, chatbots are something of a “hot topic” in marketing […]
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