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Small Business Marketing

Category Archives for Small Business Marketing Minute Podcast Episodes

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Your business is not entitled to new customers

In every community, there are a few businesses that have been around so long and have become such a part of the fabric of the town that people just take it for granted that they’ll always be there. In some cases, the business is also taking it for granted…and in those cases, that business is […]

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Why You Need to Start Using Email Marketing Right Now

In a recent survey, only 26% of small businesses said they are investing in email marketing.  That’s a tragedy, because it is by far the most cost-effective marketing tactic available to those businesses. In Episode 229 of my podcast, I make a compelling case as to why email marketing is an absolute must for every […]

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Politics

Three Questions to Answer Before Allowing Your Business to “Get Political”

There have been a number of stories in the news recently about small, local businesses who have been caught up in our increasingly divisive national politics.  These businesses have either taken a public stance on a controversial topic or have taken some type of action related to such a topic, and subsequently have had their […]

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Perry Marshall

The Five Power Disqualifiers of Sales with Perry Marshall

I recently had the honor of interviewing marketing legend Perry Marshall on my podcast, the Small Business Marketing Minute.  Perry is best known as being one of first people to crack the code on Google Adwords—he literally “wrote the book” on how to properly set up and run a Google Adwords campaign (The Ultimate Guide […]

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Jeffery Shaw

Developing the Secret Language of Your Ideal Customers with Jeffrey Shaw

As longtime listeners to my podcast know, the first step in the Duct Tape Marketing system is creating a marketing strategy for your business, and the first step in that process is identifying your ideal customer. My guest for Episode 226 of the podcast, Jeffrey Shaw, has developed a 5-step process for helping business owners […]

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Why Volunteering for a Local Nonprofit is a Great Marketing Strategy

Last year, I started volunteering for the local chapter of a national organization called Heroes on the Water, which takes veterans and first responders and their families on free kayak fishing trips. Helping out that organization has reminded me of something that I already knew–getting involved in the leadership of local nonprofit organizations is a […]

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Changes to Google Review Guidelines

Recently, in a move that really didn’t get the attention it deserved, Google changed some of their guidelines and policies related to text reviews published on Google My Business. You can read the guidelines here.  There were a few changes, but the one causing concern among small business marketing professionals was this one: “Don’t discourage […]

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Tom Polond

How to Create an Effective Marketing Message with Tom Poland

If your marketing message sounds something like “We have the best prices, best quality, and best service, so come buy our stuff”, then you need to listen to my most recent podcast episode. My guest for Episode 223 of the Small Business Marketing Minute show is Tom Poland, the bestselling author of Leadsology©: The Science […]

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What’s Broken About the Marketing Industry (and how to fix it)

The small business marketing industry, in my opinion, is broken in two very important ways. First of all, it is just about the only industry on the planet that doesn’t have any type of universally recognized certification that distinguishes qualified providers from unqualified (or at least less qualified) providers, and that also includes a code […]

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Small Business Marketing Minute

Should you be on Instagram?

A client asked me recently if they should be on Instagram.  It’s a good question, and the answer is not entirely clear cut. In Episode 221 of my podcast, I break down which social media platforms you–or any local business–MUST be on, which ones are optional depending on your circumstances, and which ones you can […]

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