Category Archives for Reducing Marketing Costs
Five Simple Marketing Ideas for 2017
If you want to grow your business in 2017 but don’t have a lot of money or time to spend on marketing, you’re in luck. In my most recent episode of the Small Business Marketing Minute podcast, I give you five simple, affordable, and practical marketing ideas that will actually move the needle for you. […]
Read More »
Leigh Martinuzzi Discusses How Local Business Owners Can Use Virtual Assistants
My guest for Episode 197 of the Small Business Marketing Minute podcast was Leigh Martinuzzi, the author of a book called Your Virtual Freedom that is coming out in January 2017. In my interview with Leigh, we discussed some of the many tasks that local business owners can outsource to virtual assistants, and why they […]
Read More »
Are You Advertising in the Yellow Pages?
Last week, I received a gift in the mail from Dex Media. It was the printed business phone directory that they send out every year–i.e., the famous “yellow pages”. I can only assume that they send it to me as a gift, knowing that I’m a marketing consultant and would appreciate having a list of […]
Read More »
Three Ways to Save Money on Your Marketing
One cost that every business has, no matter how small, is marketing. Even if you get all your customers through word of mouth, don’t have a website, and don’t do any advertising, I bet you still have business cards (which, even if you print them yourself, still cost money). So, what are some ways you […]
Read More »