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Small Business Marketing

Category Archives for Online Marketing

Josh Haynam

Josh Haynam on How to Use Quizzes as a Lead Capture Tool

Pop quiz: What is a one tool that can simultaneously increase conversions, give your prospective customers a positive impression of your brand, extend the reach of your advertising for free, and help you sell your services or products without coming off as salesy? Answer: It’s a quiz!  In Episode 216 of my podcast, I talk […]

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Why Link Building Matters in Local SEO

The following is a guest blog post contributed by Ardor SEO, an SEO firm founded by Austrailian entrepreneur Kris Reid. The hair salon that did my hair uses the products from a certain reseller for nearly ten years. Shampoos, hairsprays, lotions, conditioners and colors are so good, that they even got their poster on the […]

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Google Introduces Google Posts for Small Businesses—What You Need to Know

For local small business owners who hate spending time posting content to all the various social media platforms out there and trying to figure out how to best leverage each one (which is pretty much 100% of you), I have some bad news. There is now yet another platform you must pay attention to and […]

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How to Make a Professional Video with a Webcam and USB Microphone

If you own a local business, you probably know that you should be producing video content to help promote your business online.  Despite the fact that you know this, you probably aren’t doing it, because you’re intimidated by the thought of trying to make a video that represents your business in a professional manner. You […]

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Another Successful Website Launch

I recently launched a website for another local small business client, ServiceMaster Commercial Cleaning.  This was a first for me in that the website was for a locally owned franchise of a national company. This was good in the sense that there were already very detailed and specific branding guidelines in place, which is something […]

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How to Optimize Your Google My Business Page and Become the Top-Rated Provider in Your Area

If you’re one of the many local business owners who is frustrated or confused about what’s going on with your Google My Business page (which used to be your Google+ page, which used to be Google places, which is kinda sorta the same thing as your Google Maps listing but not really…), I feel your […]

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Phone Conversation Analytics from LogMyCalls

Earlier this week, I interviewed McKay Allen from LogMyCalls.com about the unique call tracking and analytics service they offer small business owners.  The interview was for an episode of my Small Business Marketing Minute podcast which will be published next week.  During the interview, McKay discussed a proprietary software program developed by LogMyCalls that can […]

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Business email address

How to Choose Your Business Email Address

As a Duct Tape Marketing Consultant, I teach small business owners how to market their businesses in a way that’s simple, affordable, and practical.  There’s probably nothing more simple, affordable, and practical than choosing a good email address to use for your business, but I see small business owners botching this task all the time.  […]

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How to Make Your WordPress Site Mobile Friendly

In this day and age, when a large amount of people are accessing the internet using mobile devices, it’s more important than ever that your website be “mobile friendly”.  What does this mean?  Well, for one thing, it means that people shouldn’t have to “pinch and squeeze” your website to zoom in when viewing it […]

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