Feel Free To Share!
Simple, Affordable, Practical
Small Business Marketing

Category Archives for Marketing Best Practices

Tom Polond

How to Create an Effective Marketing Message with Tom Poland

If your marketing message sounds something like “We have the best prices, best quality, and best service, so come buy our stuff”, then you need to listen to my most recent podcast episode. My guest for Episode 223 of the Small Business Marketing Minute show is Tom Poland, the bestselling author of Leadsology©: The Science […]

Read More »

What’s Broken About the Marketing Industry (and how to fix it)

The small business marketing industry, in my opinion, is broken in two very important ways. First of all, it is just about the only industry on the planet that doesn’t have any type of universally recognized certification that distinguishes qualified providers from unqualified (or at least less qualified) providers, and that also includes a code […]

Read More »

What is Lifetime Value of a Customer?

Have you ever used a term when speaking to a certain audience with the assumption that they knew what that term meant, only later to find out most of them had no clue what you were talking about? That happened to me recently when I realized that many local small business owners don’t know the […]

Read More »
Todd Davis

Gold Star Referral Clubs with Todd Davis

One of the most cost-effective ways for a new business to grow very quickly is networking and referral marketing, and that’s why I am such a big fan of local referral-based networking groups.  In the past, I’ve had guests on the podcast from BNI and independent groups. My guest for Episode 219 of the show […]

Read More »
photographer

Five Lessons Local Service-Based Businesses Can Learn from the Ecommerce Industry

Running a service-based business is one of the best ideas for a startup, especially if you don’t have the capital that most product-based businesses would heavily require. With a service-based business, all you need is skill and hard work because your main capital in this kind of venture is your time. If you’re going to […]

Read More »
Josh Haynam

Josh Haynam on How to Use Quizzes as a Lead Capture Tool

Pop quiz: What is a one tool that can simultaneously increase conversions, give your prospective customers a positive impression of your brand, extend the reach of your advertising for free, and help you sell your services or products without coming off as salesy? Answer: It’s a quiz!  In Episode 216 of my podcast, I talk […]

Read More »

Stacey Brown Randall Discusses Referral Tactics for Local Business Owners

Most local small business owners know that getting word-of-mouth referrals from their customers is key to growing their business while keeping marketing costs as low as possible.  However, very few understand what they need to do to make those referrals more likely to happen. Luckily for them, Stacey Brown Randall has a proven system for […]

Read More »

Why Link Building Matters in Local SEO

The following is a guest blog post contributed by Ardor SEO, an SEO firm founded by Austrailian entrepreneur Kris Reid. The hair salon that did my hair uses the products from a certain reseller for nearly ten years. Shampoos, hairsprays, lotions, conditioners and colors are so good, that they even got their poster on the […]

Read More »

Google Introduces Google Posts for Small Businesses—What You Need to Know

For local small business owners who hate spending time posting content to all the various social media platforms out there and trying to figure out how to best leverage each one (which is pretty much 100% of you), I have some bad news. There is now yet another platform you must pay attention to and […]

Read More »

How to Make a Professional Video with a Webcam and USB Microphone

If you own a local business, you probably know that you should be producing video content to help promote your business online.  Despite the fact that you know this, you probably aren’t doing it, because you’re intimidated by the thought of trying to make a video that represents your business in a professional manner. You […]

Read More »
1 2 3 6