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Small Business Marketing

Category Archives for Marketing Best Practices

Stacey Brown Randall Discusses Referral Tactics for Local Business Owners

Most local small business owners know that getting word-of-mouth referrals from their customers is key to growing their business while keeping marketing costs as low as possible.  However, very few understand what they need to do to make those referrals more likely to happen. Luckily for them, Stacey Brown Randall has a proven system for […]

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Why Link Building Matters in Local SEO

The following is a guest blog post contributed by Ardor SEO, an SEO firm founded by Austrailian entrepreneur Kris Reid. The hair salon that did my hair uses the products from a certain reseller for nearly ten years. Shampoos, hairsprays, lotions, conditioners and colors are so good, that they even got their poster on the […]

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Google Introduces Google Posts for Small Businesses—What You Need to Know

For local small business owners who hate spending time posting content to all the various social media platforms out there and trying to figure out how to best leverage each one (which is pretty much 100% of you), I have some bad news. There is now yet another platform you must pay attention to and […]

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How to Make a Professional Video with a Webcam and USB Microphone

If you own a local business, you probably know that you should be producing video content to help promote your business online.  Despite the fact that you know this, you probably aren’t doing it, because you’re intimidated by the thought of trying to make a video that represents your business in a professional manner. You […]

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SEO Infographic Shows How to Correctly Optimize Your Website

I recently came across a great SEO infographic created by Ted Chong from Ice Cube Marketing that does a great job in explaining the basics of a subject that can be very confusing for local small business owners, and I wanted to share it on my blog to help bust some myths. Search Engine Optimization […]

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Scott Scanlon Discusses How to Curate Content to Grow Your Audience

If you’re a local small business owner that knows content marketing is important but you just don’t have the time to create your own content (or the money to pay someone else to do it), then Scott Scanlon has just the solution for you.  Scott is the founder and owner of Curation Suite, a tool […]

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Five Simple Marketing Ideas for 2017

If you want to grow your business in 2017 but don’t have a lot of money or time to spend on marketing, you’re in luck.  In my most recent episode of the Small Business Marketing Minute podcast, I give you five simple, affordable, and practical marketing ideas that will actually move the needle for you. […]

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Tom Corson-Knowles Discusses How to Grow Your Business by Writing Books

My most recent guest on the Small Business Marketing Minute podcast was Tom Corson-Knowles, the founder of TCK Publishing and ebookpublishingschool.com.  One of the things he specializes in is helping business owners write and publish books so that they can position themselves as a trusted authority in their niche. As you know if you’re been […]

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LinkedIn Tips from Liam Austin

It’s always been surprising to me how few local business owners are on LinkedIn.  With the exception of  salespeople, financial professionals, legal professionals, and medical professionals, in most cases local business owners either don’t have a LinkedIn profile at all, or are barely doing anything with it. Perhaps this is because they perceive LinkedIn as […]

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Supercharging Your Referral Marketing and Customer Retention Programs with Printed Newsletters

One of the most effective and affordable marketing strategies around is also one of the least sexy and most underutilized.  That’s the message shared by Shaun Buck, the CEO of The Newsletter Pro, on the most recent episode of the Small Business Marketing Minute podcast. The strategy Shaun is speaking about is customer retention–i.e., increasing […]

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