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Small Business Marketing

Category Archives for Marketing Best Practices

Jeffery Shaw

Developing the Secret Language of Your Ideal Customers with Jeffrey Shaw

As longtime listeners to my podcast know, the first step in the Duct Tape Marketing system is creating a marketing strategy for your business, and the first step in that process is identifying your ideal customer. My guest for Episode 226 of the podcast, Jeffrey Shaw, has developed a 5-step process for helping business owners […]

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Why Volunteering for a Local Nonprofit is a Great Marketing Strategy

Last year, I started volunteering for the local chapter of a national organization called Heroes on the Water, which takes veterans and first responders and their families on free kayak fishing trips. Helping out that organization has reminded me of something that I already knew–getting involved in the leadership of local nonprofit organizations is a […]

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Five Common Website Mistakes Local Businesses Should Be Cautious to Avoid

The following guest post was contributed by Duct Tape Marketing Consultant Dean Heasley As a website designer at Nashville Marketing Systems, I see many mistakes that local businesses make on their websites. There are some website mistakes that are common and very easily overlooked. These can have an enormous impact on your website’s effectiveness. Most […]

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Changes to Google Review Guidelines

Recently, in a move that really didn’t get the attention it deserved, Google changed some of their guidelines and policies related to text reviews published on Google My Business. You can read the guidelines here.  There were a few changes, but the one causing concern among small business marketing professionals was this one: “Don’t discourage […]

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Tom Polond

How to Create an Effective Marketing Message with Tom Poland

If your marketing message sounds something like “We have the best prices, best quality, and best service, so come buy our stuff”, then you need to listen to my most recent podcast episode. My guest for Episode 223 of the Small Business Marketing Minute show is Tom Poland, the bestselling author of Leadsology©: The Science […]

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What’s Broken About the Marketing Industry (and how to fix it)

The small business marketing industry, in my opinion, is broken in two very important ways. First of all, it is just about the only industry on the planet that doesn’t have any type of universally recognized certification that distinguishes qualified providers from unqualified (or at least less qualified) providers, and that also includes a code […]

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What is Lifetime Value of a Customer?

Have you ever used a term when speaking to a certain audience with the assumption that they knew what that term meant, only later to find out most of them had no clue what you were talking about? That happened to me recently when I realized that many local small business owners don’t know the […]

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Todd Davis

Gold Star Referral Clubs with Todd Davis

One of the most cost-effective ways for a new business to grow very quickly is networking and referral marketing, and that’s why I am such a big fan of local referral-based networking groups.  In the past, I’ve had guests on the podcast from BNI and independent groups. My guest for Episode 219 of the show […]

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Five Lessons Local Service-Based Businesses Can Learn from the Ecommerce Industry

Running a service-based business is one of the best ideas for a startup, especially if you don’t have the capital that most product-based businesses would heavily require. With a service-based business, all you need is skill and hard work because your main capital in this kind of venture is your time. If you’re going to […]

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Josh Haynam

Josh Haynam on How to Use Quizzes as a Lead Capture Tool

Pop quiz: What is a one tool that can simultaneously increase conversions, give your prospective customers a positive impression of your brand, extend the reach of your advertising for free, and help you sell your services or products without coming off as salesy? Answer: It’s a quiz!  In Episode 216 of my podcast, I talk […]

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