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Small Business Marketing

Category Archives for Business Management

Brandon Vaughn

A Simple Method for Creating Business Systems

It’s no secret that developing good business systems is the best way to consistently deliver a quality product or service to customers.  It’s the basis of the franchise business model, and it has been said many, many, times in just about every book on small business management ever published.  So why is it that so […]

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Wine Tasting

What a Wine Tasting Tour Can Teach Us About Small Business Marketing

As a marketing professional, it is sometimes very difficult for me to remember how “regular” people shop for goods and services (by “regular people” I mean those who don’t have an insider’s understanding of things like reputation marketing, SEO, etc).  However, sometimes I get the chance to study the behavior of “regular” consumers when I […]

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Asset Protection for Small Businesses with Scott Smith

When it comes to having a well-run business, marketing is a very important part of the process but it isn’t the only part.  That’s why I occasionally like to invite guests on my podcast who are experts in other areas of business management, and that is the case with Episode 232 of the show. My […]

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Podcast Logo

Your business is not entitled to new customers

In every community, there are a few businesses that have been around so long and have become such a part of the fabric of the town that people just take it for granted that they’ll always be there. In some cases, the business is also taking it for granted…and in those cases, that business is […]

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Marketing Course

Why All Business Owners Should Consider a Course in Marketing

Whether you run a large multi-national company or a part-time small business, there is a large marketing component that goes into running a business so that you can get your goods and services out there to the wider world. If you can’t get to your customers, then how are they going to engage with your […]

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Three Questions to Answer Before Allowing Your Business to “Get Political”

There have been a number of stories in the news recently about small, local businesses who have been caught up in our increasingly divisive national politics.  These businesses have either taken a public stance on a controversial topic or have taken some type of action related to such a topic, and subsequently have had their […]

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business plan

How to Prepare for the Sale of Your Business

At this moment, it might be hard to wrap your head around the idea of selling your business. It’s taken so much time, effort and energy to get it off the ground and to the point where it is today that the idea of selling it might seem rather strange. The truth is, though, looking […]

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Robert Indries

Tips for Growing Your Business in 2018 from Robert Indries

As 2017 draws to a close, many business owners spend some time taking stock of what they’ve accomplished in the past year, and thinking about what they’d like to accomplish in 2018.  If your goals for the coming year include growing your business, improving the systems and processes you use to run your business, or […]

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Richard Chapo

Richard Chapo Discusses Legal Issues Related to Small Business Marketing

When it comes to the law, ignorance is not bliss.  It is a business owner’s responsibility to know and obey the pertinent laws, but with everything local small business owners have on their plate, the law is often the last thing they are thinking about. My guest for Episode 217 of my podcast, Richard Chapo, […]

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business plan

Building a Business Plan for the Good Times and the Bad

The following guest post was contributed by Tag Business Coaching, a St. Louis-based executive business coaching service. The U.S. economy is very strong these days, and as a small business owner, you’re probably enjoying the ride. But, what are your plans for keeping up business when the engine invariably stalls? If your answer is, “I’ll […]

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