Richard Chapo Discusses Legal Issues Related to Small Business Marketing
When it comes to the law, ignorance is not bliss. It is a business owner’s responsibility to know and obey the pertinent laws, but with everything local small business owners have on their plate, the law is often the last thing they are thinking about. My guest for Episode 217 of my podcast, Richard Chapo, […]
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Building a Business Plan for the Good Times and the Bad
The following guest post was contributed by Tag Business Coaching, a St. Louis-based executive business coaching service. The U.S. economy is very strong these days, and as a small business owner, you’re probably enjoying the ride. But, what are your plans for keeping up business when the engine invariably stalls? If your answer is, “I’ll […]
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Josh Haynam on How to Use Quizzes as a Lead Capture Tool
Pop quiz: What is a one tool that can simultaneously increase conversions, give your prospective customers a positive impression of your brand, extend the reach of your advertising for free, and help you sell your services or products without coming off as salesy? Answer: It’s a quiz! In Episode 216 of my podcast, I talk […]
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Kathy Knowles on How to Create More Purpose, Profit, and Possibilities in Your Business
My guest for episode 215 of the Small Business Marketing Minute podcast was Kathy Knowles, who is a human resources consultant and owner of Intuitive Strategies, a human resources firm. She is a speaker, trainer, and consultant who speaks on the seven-step system for creating more purpose, profit, and possibilities rather than running a business […]
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Protect Your Small Business with These 6 Types of Insurance Coverage
The following guest post was contributed by Embroker, a San Francisco based business insurance firm. If you own and operate a small business, chances are you are focused on growth. You want to take your brand to the next level, whether that means expanding to new geographic locations or spreading the word to customers in […]
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How to Drop an Email Bomb On Your Prospects and Clients
Anyone in sales, especially those who sell B2B (business to business), knows how difficult it can be to get past gatekeepers, get the attention of decision makers, and in general break through all the noise that your prospects will be dealing with on a daily basis. That’s why, when I first encountered the tool that […]
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Stacey Brown Randall Discusses Referral Tactics for Local Business Owners
Most local small business owners know that getting word-of-mouth referrals from their customers is key to growing their business while keeping marketing costs as low as possible. However, very few understand what they need to do to make those referrals more likely to happen. Luckily for them, Stacey Brown Randall has a proven system for […]
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Why Link Building Matters in Local SEO
The following is a guest blog post contributed by Ardor SEO, an SEO firm founded by Austrailian entrepreneur Kris Reid. The hair salon that did my hair uses the products from a certain reseller for nearly ten years. Shampoos, hairsprays, lotions, conditioners and colors are so good, that they even got their poster on the […]
Read More »Google Introduces Google Posts for Small Businesses—What You Need to Know
For local small business owners who hate spending time posting content to all the various social media platforms out there and trying to figure out how to best leverage each one (which is pretty much 100% of you), I have some bad news. There is now yet another platform you must pay attention to and […]
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Network NRV Helps New River Valley Business Owners Get New Customers
I happen to think that local networking groups are one of the most effective ways for small businesses with a tight marketing budget to rapidly grow their customer base. It’s certainly been the experience for me, and if growing your business is a goal for you this year, I hope you will consider trying it […]
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