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Small Business Marketing

Does your email marketing break the law?

Several times in the past year, I’ve had the following conversation with various small business owners: Me: “Email marketing will produce by far the best return on investment of any form of marketing a small business can invest in.” Biz owner: “Yeah, we’ve got an email newsletter already.” Me: “That’s great!  What service do you […]

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Strategic Partners

When asked, most small business owners will say that a large chunk of their business comes to them by way of referrals.  However, many businesses are not doing anything to actively encourage referrals, and even those businesses that do encourage referrals from customers are often not utilizing another very powerful referral source: a strategic partner […]

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Are you listening?

One of the most important skills for anyone in the business world is that of being a good listener. When most people think of being a good listener, they think of having a conversation with someone else and listening to what they are saying.  However, in the business world the term listening takes on a […]

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Determine Your Marketing Budget

January is the time when many people set goals they would like to achieve over the course of the next year. Today, I’d like to invite you to set some goals for your business. Ask yourself the following questions: 1. Where would you like your business to be at the end of the year? What […]

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