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Small Business Marketing
Media Interview

3 Easy Tips to Get Interviewed by Trade Media

The following article was contributed by Mark Bernheimer, a former CNN correspondent (1995-2000) and the founder of MediaWorks Resource Group, an internationally renowned media training and consulting firm. The media landscape is certainly shifting and changing. And some traditional outlets are shrinking and shuttering. But the proliferation of digital media has breathed new life into […]

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Perry Marshall

The Five Power Disqualifiers of Sales with Perry Marshall

I recently had the honor of interviewing marketing legend Perry Marshall on my podcast, the Small Business Marketing Minute.  Perry is best known as being one of first people to crack the code on Google Adwords—he literally “wrote the book” on how to properly set up and run a Google Adwords campaign (The Ultimate Guide […]

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Jeffery Shaw

Developing the Secret Language of Your Ideal Customers with Jeffrey Shaw

As longtime listeners to my podcast know, the first step in the Duct Tape Marketing system is creating a marketing strategy for your business, and the first step in that process is identifying your ideal customer. My guest for Episode 226 of the podcast, Jeffrey Shaw, has developed a 5-step process for helping business owners […]

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Heroes on the Water Logo

RMC Supports Heroes on the Water

In 2017, after purchasing a kayak and taking up kayak fishing as a hobby, I found out about an amazing organization called Heroes on the Water, which takes veterans and first responders on free kayak fishing outings as a form of ecotherapy. Because I believe in using my talents to help others, I decided to […]

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Small Business Marketing Minute Podcast Logo

Why Volunteering for a Local Nonprofit is a Great Marketing Strategy

Last year, I started volunteering for the local chapter of a national organization called Heroes on the Water, which takes veterans and first responders and their families on free kayak fishing trips. Helping out that organization has reminded me of something that I already knew–getting involved in the leadership of local nonprofit organizations is a […]

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Clickable Phone Number on Website

Five Common Website Mistakes Local Businesses Should Be Cautious to Avoid

The following guest post was contributed by Duct Tape Marketing Consultant Dean Heasley As a website designer at Nashville Marketing Systems, I see many mistakes that local businesses make on their websites. There are some website mistakes that are common and very easily overlooked. These can have an enormous impact on your website’s effectiveness. Most […]

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Changes to Google Review Guidelines

Recently, in a move that really didn’t get the attention it deserved, Google changed some of their guidelines and policies related to text reviews published on Google My Business. You can read the guidelines here.  There were a few changes, but the one causing concern among small business marketing professionals was this one: “Don’t discourage […]

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Tom Polond

How to Create an Effective Marketing Message with Tom Poland

If your marketing message sounds something like “We have the best prices, best quality, and best service, so come buy our stuff”, then you need to listen to my most recent podcast episode. My guest for Episode 223 of the Small Business Marketing Minute show is Tom Poland, the bestselling author of Leadsology©: The Science […]

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What’s Broken About the Marketing Industry (and how to fix it)

The small business marketing industry, in my opinion, is broken in two very important ways. First of all, it is just about the only industry on the planet that doesn’t have any type of universally recognized certification that distinguishes qualified providers from unqualified (or at least less qualified) providers, and that also includes a code […]

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Small Business Marketing Minute

Should you be on Instagram?

A client asked me recently if they should be on Instagram.  It’s a good question, and the answer is not entirely clear cut. In Episode 221 of my podcast, I break down which social media platforms you–or any local business–MUST be on, which ones are optional depending on your circumstances, and which ones you can […]

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