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Small Business Marketing
Tom Polond

How to Create an Effective Marketing Message with Tom Poland

If your marketing message sounds something like “We have the best prices, best quality, and best service, so come buy our stuff”, then you need to listen to my most recent podcast episode. My guest for Episode 223 of the Small Business Marketing Minute show is Tom Poland, the bestselling author of Leadsology©: The Science […]

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What’s Broken About the Marketing Industry (and how to fix it)

The small business marketing industry, in my opinion, is broken in two very important ways. First of all, it is just about the only industry on the planet that doesn’t have any type of universally recognized certification that distinguishes qualified providers from unqualified (or at least less qualified) providers, and that also includes a code […]

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Small Business Marketing Minute

Should you be on Instagram?

A client asked me recently if they should be on Instagram.  It’s a good question, and the answer is not entirely clear cut. In Episode 221 of my podcast, I break down which social media platforms you–or any local business–MUST be on, which ones are optional depending on your circumstances, and which ones you can […]

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business plan

How to Prepare for the Sale of Your Business

At this moment, it might be hard to wrap your head around the idea of selling your business. It’s taken so much time, effort and energy to get it off the ground and to the point where it is today that the idea of selling it might seem rather strange. The truth is, though, looking […]

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What is Lifetime Value of a Customer?

Have you ever used a term when speaking to a certain audience with the assumption that they knew what that term meant, only later to find out most of them had no clue what you were talking about? That happened to me recently when I realized that many local small business owners don’t know the […]

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Todd Davis

Gold Star Referral Clubs with Todd Davis

One of the most cost-effective ways for a new business to grow very quickly is networking and referral marketing, and that’s why I am such a big fan of local referral-based networking groups.  In the past, I’ve had guests on the podcast from BNI and independent groups. My guest for Episode 219 of the show […]

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photographer

Five Lessons Local Service-Based Businesses Can Learn from the Ecommerce Industry

Running a service-based business is one of the best ideas for a startup, especially if you don’t have the capital that most product-based businesses would heavily require. With a service-based business, all you need is skill and hard work because your main capital in this kind of venture is your time. If you’re going to […]

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Robert Indries

Tips for Growing Your Business in 2018 from Robert Indries

As 2017 draws to a close, many business owners spend some time taking stock of what they’ve accomplished in the past year, and thinking about what they’d like to accomplish in 2018.  If your goals for the coming year include growing your business, improving the systems and processes you use to run your business, or […]

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Richard Chapo

Richard Chapo Discusses Legal Issues Related to Small Business Marketing

When it comes to the law, ignorance is not bliss.  It is a business owner’s responsibility to know and obey the pertinent laws, but with everything local small business owners have on their plate, the law is often the last thing they are thinking about. My guest for Episode 217 of my podcast, Richard Chapo, […]

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business plan

Building a Business Plan for the Good Times and the Bad

The following guest post was contributed by Tag Business Coaching, a St. Louis-based executive business coaching service. The U.S. economy is very strong these days, and as a small business owner, you’re probably enjoying the ride. But, what are your plans for keeping up business when the engine invariably stalls? If your answer is, “I’ll […]

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