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Small Business Marketing

All posts by Kevin Jordan

Creating Content for your website

There’s nothing like the feeling of staring at a blank page and knowing that you have to fill it with content.  Whether it’s a piece of paper, a web page, or a blog post, there’s just something about a blank slate that brings on a bout of writer’s block.  However, when you have a system […]

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WordPress.com vs WordPress.org

WordPress is one of the most popular platforms available for building websites.  It is infinitely customizable, easy to learn, and easy to use–even for someone like me with little technical know-how.  It is an excellent way for a small, local business to set up a website.  However, there are two ways you can use WordPress–you […]

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Getting the most from your video

All month we’ve been discussing how to properly use videos to market your business.  First, we gave you five ideas about how you could use videos in your marketing.  Next, we told you how to save money by making your own professional-quality videos in-house.  Today, we’re going to tell you how to get the best […]

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Video Equipement Buyer’s Guide

Last week, we discussed five ways you can use video to more effectively market your business.  In this week’s post, we’ll tell you what equipment you’ll need to gather to produce high-quality professional videos.  It’s not as expensive as you may think–you can purchase all the equipment listed below for under $1,000, and the return […]

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Five great ways to use video in your business

Unless you’ve had your head under a rock for the past five or six years, you’ve probably heard a few of the amazing statistics about YouTube.  Over 4 billion hours of video watched every month, 800 million unique visitors per month,  72 hours of video uploaded every minute…you get the idea.  YouTube is just one […]

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Does your email marketing break the law?

Several times in the past year, I’ve had the following conversation with various small business owners: Me: “Email marketing will produce by far the best return on investment of any form of marketing a small business can invest in.” Biz owner: “Yeah, we’ve got an email newsletter already.” Me: “That’s great!  What service do you […]

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Strategic Partners

When asked, most small business owners will say that a large chunk of their business comes to them by way of referrals.  However, many businesses are not doing anything to actively encourage referrals, and even those businesses that do encourage referrals from customers are often not utilizing another very powerful referral source: a strategic partner […]

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Are you listening?

One of the most important skills for anyone in the business world is that of being a good listener. When most people think of being a good listener, they think of having a conversation with someone else and listening to what they are saying.  However, in the business world the term listening takes on a […]

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Determine Your Marketing Budget

January is the time when many people set goals they would like to achieve over the course of the next year. Today, I’d like to invite you to set some goals for your business. Ask yourself the following questions: 1. Where would you like your business to be at the end of the year? What […]

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