All posts by Kevin Jordan
How to Drop an Email Bomb On Your Prospects and Clients
Anyone in sales, especially those who sell B2B (business to business), knows how difficult it can be to get past gatekeepers, get the attention of decision makers, and in general break through all the noise that your prospects will be dealing with on a daily basis. That’s why, when I first encountered the tool that […]
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Stacey Brown Randall Discusses Referral Tactics for Local Business Owners
Most local small business owners know that getting word-of-mouth referrals from their customers is key to growing their business while keeping marketing costs as low as possible. However, very few understand what they need to do to make those referrals more likely to happen. Luckily for them, Stacey Brown Randall has a proven system for […]
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Why Link Building Matters in Local SEO
The following is a guest blog post contributed by Ardor SEO, an SEO firm founded by Austrailian entrepreneur Kris Reid. The hair salon that did my hair uses the products from a certain reseller for nearly ten years. Shampoos, hairsprays, lotions, conditioners and colors are so good, that they even got their poster on the […]
Read More »Google Introduces Google Posts for Small Businesses—What You Need to Know
For local small business owners who hate spending time posting content to all the various social media platforms out there and trying to figure out how to best leverage each one (which is pretty much 100% of you), I have some bad news. There is now yet another platform you must pay attention to and […]
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Network NRV Helps New River Valley Business Owners Get New Customers
I happen to think that local networking groups are one of the most effective ways for small businesses with a tight marketing budget to rapidly grow their customer base. It’s certainly been the experience for me, and if growing your business is a goal for you this year, I hope you will consider trying it […]
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Chatbots for Small Business Marketing
Unless you’ve had your head buried in the sand for the past year, you’ve probably at least heard the term “chatbot” thrown around. You may even have experienced a chatbot as a consumer, or perhaps even experimented with using one yourself in your business. Right now, chatbots are something of a “hot topic” in marketing […]
Read More »Matt Sharp Explains How Causely Helps Businesses Generate Social Media Referrals While Giving Back
Matt Sharp is the co-founder and president of Causely, a tool that helps local brick-and-mortar businesses generate social media referrals while at the same time supporting some really great non-profit organizations. He recently was my guest on the Small Business Marketing Minute podcast to explain how the tool works and what benefits businesses get from […]
Read More »How to Make a Professional Video with a Webcam and USB Microphone
If you own a local business, you probably know that you should be producing video content to help promote your business online. Despite the fact that you know this, you probably aren’t doing it, because you’re intimidated by the thought of trying to make a video that represents your business in a professional manner. You […]
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Another Successful Website Launch
I recently launched a website for another local small business client, ServiceMaster Commercial Cleaning. This was a first for me in that the website was for a locally owned franchise of a national company. This was good in the sense that there were already very detailed and specific branding guidelines in place, which is something […]
Read More »SEO Infographic Shows How to Correctly Optimize Your Website
I recently came across a great SEO infographic created by Ted Chong from Ice Cube Marketing that does a great job in explaining the basics of a subject that can be very confusing for local small business owners, and I wanted to share it on my blog to help bust some myths. Search Engine Optimization […]
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